The campaign gained momentum as more people embraced the cause. Social media buzzed with #PlasticFreeWorld posts, showcasing individuals and businesses adopting sustainable practices. The local government took notice and joined forces with Eco Tech, implementing policies to reduce single-use plastic in the city. To make the campaign engaging, EcoTech organized workshops in schools, teaching students about the importance of recycling and providing them with reusable bags and water bottles. They also collaborated with local artists to create vibrant murals depicting the harmful effects of plastic pollution, turning the city into an outdoor gallery with a powerful message. To engage the public, RefreshCo introduced a unique initiative called "Bottle for a Tree." For every plastic bottle recycled at designated collection points, RefreshCo pledged to plant a tree in Riverside City. This not only incentivized recycling but also contributed to the city's greenery and overall environmental health.