The primary goal of Eco Harmony was to promote sustainable practices, raise awareness about environmental conservation, and actively contribute to the town's ecological well-being. To kick off the campaign, Eco Vision Industries organized a town hall meeting, inviting local environmentalists, community leaders, and residents to discuss the pressing environmental issues facing Greenridge. Eco Vision Industries identified three key pillars for the Eco Harmony campaign, waste reduction, renewable energy, and green spaces. To address waste reduction, the company initiated a town wide recycling program, providing residents with recycling bins and organizing educational workshops on proper waste disposal.